# Venturu brand guidelines **The AI company that runs small business sales. Worldwide.** ### Brand palette | Colour | Hex | Role | | --- | --- | --- | | Deep forest | `#080E0B` | Dark backgrounds and deep ink | | Venturu green | `#00C853` | Signature accent and signals | | Mint | `#B8F6CB` | Highlights and actions on forest | | Paper | `#F3F5EF` | Warm light surfaces | | Pine | `#153525` | Depth and atmospheric washes | ### One palette, two themes White and paper surfaces. Forest type. Deep green emphasis. Forest surfaces. Paper type. Mint catches the light. | Role | Light | Dark | | --- | --- | --- | | Canvas | `#FFFFFF` | `#080E0B` | | Main type | `#080E0B` | `#F3F5EF` | | Emphasis | `#12643B` | `#B8F6CB` | | Supporting type | `#52645A` | `#A9BFB0` | | Action | `#153525` | `#B8F6CB` | | Action text | `#FFFFFF` | `#080E0B` | Use deep green emphasis on white and paper; mint emphasis on forest. Keep the artwork transparent and let its setting follow the theme. Never invert a rendered object or reuse pale mint text on a light background. The public page and its header follow the site's shared appearance preference. No forced theme or separate brand-only preference. Product UI keeps its established neutral layers; shared primitives come from the same palette. ### Typography - **Instrument Sans:** Display / Medium. Headlines and large figures. Use Medium (500) for headings and Regular (400) for long display statements. - **DM Sans:** Body / Regular & Medium. Body copy, UI labels and data. Use Regular (400) for text, Medium (500) for emphasis and tabular figures for aligned numbers. - **JetBrains Mono:** Actual code. Never decorative metadata or financial figures. Use the supplied wordmark SVG or PNG. Do not retype or alter the lettering. ### Identity Our original storefront. The familiar four-scallop canopy and open shopfront carry through from the flat logo into real metal and emerald glass. - **Clear space and minimum size** Leave at least half the symbol’s height clear on every side. Minimum widths: 120px for the wordmark and 24px for the symbol. - **Use the supplied files** Use the wordmark for introductions and the symbol for avatars or small spaces. Choose the correct light or dark version. Keep its proportions, lettering and colours. ### Material and composition Use the storefront for Venturu identity and the globe for worldwide company stories. Use the supplied renders in covers, presentations and campaigns. Match the supplied emerald glass, satin silver and soft studio lighting when creating additional 3D artwork. - **Use one focal point** Choose the storefront or globe as the main object. Leave clear space for the headline and logo. - **Keep text readable** Use transparent renders on paper or forest backgrounds. Keep text clear of reflections and detailed edges. - **Make the still frame complete** Every export must show the full message without animation. Respect reduced motion in web versions. Light atmosphere: `radial-gradient(ellipse at 75% 45%, #DCECDF 0%, #FFFFFF 68%)`. Dark atmosphere: `radial-gradient(ellipse at 75% 45%, #153525 0%, #080E0B 68%)`. Avoid: Do not stretch or recolour the logo, place text over busy reflections, or combine several competing hero objects. ## Ready-to-use copy ### The signature The AI company that runs small business sales. Worldwide. ### Social bio The AI company that runs small business sales. Worldwide. Agents find sellers and run the work. People stay in command. ### Profile tagline AI agents for finding sellers and running small business sales. Worldwide. ### Short description Venturu combines an AI transaction team, a business marketplace and an operating system for finding, preparing and selling small businesses. ### Company boilerplate Venturu is the AI company that runs small business sales. Worldwide. Its marketplace and operating system connect seller origination, business preparation, buyer discovery and transaction coordination. Venturu AI carries out the work across the process, while brokers and business owners retain control over material decisions. Venturu serves brokers, business owners and buyers. ## Founders ### Luis Merchan, Co-founder & CEO Luis Merchan is co-founder and CEO of Venturu. He brings public-company leadership and acquisition experience, following his role as CEO and chairman of Flora Growth. ### Joel Hernández, Co-founder & CTO Joel Hernández is co-founder and CTO of Venturu. He leads product and engineering, and previously built and sold Peekalink. ## Contact luis@venturu.com ## Use Use these assets to identify Venturu in editorial coverage and product references. Do not imply an endorsement or affiliation. Fonts retain their separate licences. The current kit is at https://www.venturu.com/brand.