What is Fair Market Value (FMV)?

The Short Answer

The price a business would sell for in an open market, assuming both buyer and seller are willing, informed, and not under pressure.

Fair Market Value (FMV) explained simply

Fair Market Value (FMV) is the price a business would likely sell for in a competitive market. It assumes a few things: the buyer and seller both know all the important facts, they are both willing to make a deal, and neither is being forced into it. Think of it as the sweet spot where a deal would naturally happen without any special circumstances pushing the price up or down. This is different from a "strategic value," which might be higher if a specific buyer gains extra benefits from the purchase.

Real-World Example

Selling a Coffee Shop

Imagine a coffee shop owner wants to sell. They get an appraisal that sets the Fair Market Value at $200,000. This means that, based on similar sales and the shop's financials, a typical buyer would pay around $200,000, and a typical seller would accept that price. If a large coffee chain wants to buy it to eliminate a competitor, they might pay more than $200,000. That extra amount is not part of the FMV; it's a strategic premium.

Why this matters

Knowing the Fair Market Value is crucial for several reasons. It helps you set a realistic asking price when selling your business. It's also important for tax purposes, legal disputes, and estate planning. For buyers, it helps them understand if they are getting a fair deal.

LM
Luis MerchanBusiness

Fair Market Value is a snapshot. It can change based on market conditions, the economy, and even how well your business is doing. Get an updated valuation if a lot of time has passed or if major changes have occurred.

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About Venturu

Building a better way for business sales

We started Venturu because we believe buying or selling a local business should be simpler and more trustworthy. We're building the go-to marketplace that connects sellers, buyers, and expert brokers, providing free core tools to ensure a smoother, more successful experience for everyone involved.

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