What is Multiple?

The Short Answer

A multiplier used in business valuation to estimate a company's value based on its earnings or revenue.

Multiple explained simply

A multiple is a number that helps you figure out what a business is worth. You take a financial number from the business, like its profit or revenue, and multiply it by this number. The result gives you an estimated value for the business. Different industries and types of businesses use different multiples. It’s a quick way to get a ballpark figure before diving into more detailed valuations.

Real-World Example

The Coffee Shop Multiple

Imagine a coffee shop makes $100,000 in annual profit. If similar coffee shops in the area are selling for a 3x multiple of their profit, then this coffee shop would be valued at $100,000 * 3 = $300,000. This multiple comes from looking at what other similar businesses have sold for recently.

Why this matters

Understanding multiples helps you quickly estimate a business's value. It gives you a common language to compare different businesses. For sellers, it helps set a realistic asking price. For buyers, it helps determine if a business is priced fairly.

LM
Luis MerchanBusiness

Don't just use any multiple you find online. The right multiple depends on your industry, location, and the specific financial metric you are using. Always compare apples to apples.

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About Venturu

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We started Venturu because we believe buying or selling a local business should be simpler and more trustworthy. We're building the go-to marketplace that connects sellers, buyers, and expert brokers, providing free core tools to ensure a smoother, more successful experience for everyone involved.

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