What is Pocket Listing?
The Short Answer
Pocket Listing explained simply
A pocket listing, also known as an off-market listing, is when a real estate agent has a signed agreement to sell a property but does not publicly advertise it. Instead, the agent quietly markets the property to a small network of potential buyers. This can be done for various reasons, such as privacy concerns of the seller, testing the market, or trying to create a sense of exclusivity.
Real-World Example
The Discreet Seller
Imagine a business owner who wants to sell their successful coffee shop but doesn
Why this matters
Pocket listings can be a double-edged sword. For sellers, they offer privacy and a way to test the market without full public exposure. However, they might limit the pool of potential buyers, possibly leading to a lower sale price. For buyers, pocket listings can offer exclusive access to properties not widely available, but they might also face less transparency in pricing due to reduced competition.
Pocket listings can be useful for sellers who value discretion. But remember, less exposure often means fewer offers. Weigh the privacy benefits against the potential impact on your sale price.
Pocket listings can be useful for sellers who value discretion. But remember, less exposure often means fewer offers. Weigh the privacy benefits against the potential impact on your sale price.
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