What is Tire Kicker?
The Short Answer
Tire Kicker explained simply
A "tire kicker" is a person who seems interested in buying a business but isn't truly committed. They might ask a lot of questions, request detailed financial documents, and even attend meetings, but they never make a real offer. They often waste a seller's time and resources without any intention of closing a deal.
Real-World Example
The Curious Cafe Buyer
Imagine you're selling your coffee shop. A potential buyer, Mr. Smith, comes in, asks for all your profit and loss statements, spends hours talking about your customer base, and even asks for a tour of your kitchen. He seems very engaged. However, after weeks of back-and-forth, he never submits an offer and eventually stops responding to your calls. Mr. Smith was a tire kicker.
Why this matters
Tire kickers can be frustrating because they consume your time and energy without any real progress. Recognizing them early helps you focus on serious buyers. This saves you effort and keeps your selling process efficient.
Don't get caught up in endless conversations with someone who isn't showing real commitment. Set clear expectations and timelines early on to filter out tire kickers.
Don't get caught up in endless conversations with someone who isn't showing real commitment. Set clear expectations and timelines early on to filter out tire kickers.
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