What is Organic Traffic?
The Short Answer
Organic Traffic explained simply
Organic traffic is when people find your website through search engines like Google, Bing, or DuckDuckGo without you paying for ads. They type something into the search bar, and your website shows up in the results. If they click on your link, that’s organic traffic. It’s different from paid traffic, where you pay to have your website appear at the top of search results or on other websites. Organic traffic is often seen as more valuable because it shows that your content is relevant and helpful to what people are searching for.
Real-World Example
The Local Bakery Search
Imagine someone searches for "best sourdough bread near me." If your bakery website appears in the regular search results (not an ad) and they click on it, that’s organic traffic. You didn’t pay Google for that click; your website earned it by being relevant to the search.
Why this matters
Organic traffic is important because it’s free and often brings in high-quality visitors. These visitors are actively looking for something, and if your website provides it, they are more likely to become customers. It also builds trust and credibility for your brand over time.
Focus on creating valuable content that answers common questions your customers have. This naturally improves your search engine ranking and brings in more organic traffic.
Focus on creating valuable content that answers common questions your customers have. This naturally improves your search engine ranking and brings in more organic traffic.
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